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Help us stand together for system change

Child protection is everyone’s business. The responsibility of keeping kids safe falls on all adults – parents, educators, community members and policy makers.

Latest News

Launch of e-kidna: Child protection organisations unite to form powerful alliance

Launch of e-kidna: Child protection organisations unite to form powerful alliance

Three national child protection organisations have joined forces to create a powerful alliance in the fight against child sexual abuse. Act for Kids, Bravehearts and the Daniel Morcombe Foundation will this week launch e-kidna – an advocacy group promoting system change and education to help keep kids safe.   Launching on Children’s Week and with the…

Read more: Launch of e-kidna: Child protection organisations unite to form powerful alliance
The Australian Government launches national campaign to prevent child sexual abuse.

The Australian Government launches national campaign to prevent child sexual abuse.

The $22.4 million ‘One Talk at a Time’ campaign is targeted at adults who play an active role in the lives of children and young people and encourages them to have ongoing, proactive and preventive conversations about child sexual abuse. Based on significant research and testing ‘One Talk at a Time’ demonstrates the power that…

Read more: The Australian Government launches national campaign to prevent child sexual abuse.
DAY FOR DANIEL – Australia’s largest child safety education and awareness day

DAY FOR DANIEL – Australia’s largest child safety education and awareness day

Friday 27 October, 2023. Held annually on the last Friday of October, Day for Daniel honours the memory of Daniel Morcombe. We ask all Australians on this very special day to Wear Red, Educate and Donate. Parents, carers, and educators are encouraged to start a conversation with children and young people about personal safety. Schools…

Read more: DAY FOR DANIEL – Australia’s largest child safety education and awareness day

Advocacy Initiatives

April 2023

  • e-kidna leadership met with the Hon. Amanda Richworth – Minister for Social Services to advocate for the national investment in consistent messages and evidence based strategies to be delivered to the community, parents, children and young people across Australia

October 2023

  • Launch of e-kidna website – a platform to support families and to advocate for system change in the prevention of child sexual abuse
  • Publication – e-kidna Report: Overview of Primary Prevention Initiatives Against Child Sexual Abuse in Australia

November 2022

  • Finalised the e-kidna partnership agreement with Act for Kids, Bravehearts & the Daniel Morcombe Foundation

Our advocacy commitment

The e-kidna Group is a national partnership of three leading child protection agencies who stand together to advocate for and protect kids. 

E-KIDNA’S AIM IS TO ADVOCATE FOR THE PRIMARY PREVENTION OF CHILD SEXUAL ABUSE IN AUSTRALIA

We stand for: 

  • Nationally adopted and well implemented universal initiatives to prevent harm 
  • Simple, consistent and accessible information that parents, carers and community members can use in the daily care of children.  
  • Clear, consistent and national messaging to protect kids

To achieve this we advocate for:

  • Key child protection priorities in policy and legislation
  • Tangible implementation of primary prevention strategies across Australia
  • Campaigns that message that child protection is everyone’s job 
  • Alignment of education offerings and key messaging around child protection.
  • Increased accessibility of child protection materials for parents, caregivers, educators, and communities
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We want to empower Australia to

RECOGNISE | REACT | REPORT child abuse

Contact one of our partners if you want to stand with us.