Help us stand together for system change

Child protection is everyone’s business. The responsibility of keeping kids safe falls on all adults – parents, educators, community members and policy makers.

Our advocacy commitment

The e-kidna Group is a national partnership of three leading child protection agencies who stand together to advocate for and protect kids. 

E-KIDNA’S AIM IS TO ADVOCATE FOR THE PRIMARY PREVENTION OF CHILD SEXUAL ABUSE IN AUSTRALIA

We stand for: 

  • Nationally adopted and well implemented universal initiatives to prevent harm 
  • Simple, consistent and accessible information that parents, carers and community members can use in the daily care of children.  
  • Clear, consistent and national messaging to protect kids

To achieve this we advocate for:

  • Key child protection priorities in policy and legislation
  • Tangible implementation of primary prevention strategies across Australia
  • Campaigns that message that child protection is everyone’s job 
  • Alignment of education offerings and key messaging around child protection.
  • Increased accessibility of child protection materials for parents, caregivers, educators, and communities

The e-kidna journey

Since the e-kidna partnership was established in 2022, we have been building the evidence base for a simple idea: if we want to prevent child sexual abuse before it occurs, families need access to practical, evidence-based information that helps them recognise risk, have early conversations and create safer environments for children.

What we did: Reviewed child sexual abuse primary prevention initiatives across Australia.


Key finding: Prevention efforts were heavily focused on child safe organisations and teaching children protective behaviours, with limited focus on supporting parents and caregivers as prevention agents.

What we did: Analysed more than 70 parent-facing resources and prevention materials.


Key finding: Quality information exists, but resources are fragmented, passive and largely depend on parents knowing where to look. The challenge is not a lack of resources, but a lack of reach.

What we did: Piloted a survey with a small group parents to explore reactions to proactively receiving child sexual abuse prevention resources

Key finding: Parents strongly supported practical prevention resources and identified grooming awareness and guidance on talking to children as key information gaps.

What we did: Surveyed more than 1,000 Australian parents and caregivers about child sexual abuse prevention resources and distribution pathways.


Key finding: Parents want practical prevention information, with strong support for resources being provided through trusted services such as health, maternity and early childhood settings.

What’s next?

Using this evidence, e-kidna is advocating for the implementation of Operational Recommendation 14 of the Queensland Family and Child Commission’s In Plain Sight report, ensuring parents and caregivers can access trusted child sexual abuse prevention information before concerns arise and before harm occurs.

  1. Immediate action – Include practical child safety, body safety and protective behaviours information in child health records and trusted government resources provided to new parents.
  2. Pilot and test – Invest in trials of universal distribution of parent-focused prevention resources through hospitals, maternity services, GPs, paediatricians, child health services and early childhood settings.
  3. System reform – Expand early childhood funding programs to support parent education on child sexual abuse prevention, protective behaviours and body safety.
  4. Build the evidence – Invest in evaluation, child voice and ongoing research to ensure prevention initiatives are effective, equitable and informed by children and families.
  5. Drive change – Support community-led advocacy and cross-sector collaboration to keep child sexual abuse prevention firmly on the policy agenda and accelerate reform.

Together, these recommendations aim to move child sexual abuse prevention from something families must seek out, to something every family can access through the services they already know and trust.

News Stories

Media Release – From awareness to action: Parents call for greater access to resources helping prevent child sexual abuse

Media Release – From awareness to action: Parents call for greater access to resources helping prevent child sexual abuse

MEDIA RELEASE A child protection alliance is calling for child sexual abuse prevention information to be distributed proactively to all parents and caregivers to help keep kids safe. It comes after a national survey of more than 1000 Australian parents and caregivers* found 8 in 10 (80%) wanted this information, but most (60.5%) did not…

Read more: Media Release – From awareness to action: Parents call for greater access to resources helping prevent child sexual abuse
Launch of e-kidna: Child protection organisations unite to form powerful alliance

Launch of e-kidna: Child protection organisations unite to form powerful alliance

Three national child protection organisations have joined forces to create a powerful alliance in the fight against child sexual abuse. Act for Kids, Bravehearts and the Daniel Morcombe Foundation will this week launch e-kidna – an advocacy group promoting system change and education to help keep kids safe.   Launching on Children’s Week and with the…

Read more: Launch of e-kidna: Child protection organisations unite to form powerful alliance
The Australian Government launches national campaign to prevent child sexual abuse.

The Australian Government launches national campaign to prevent child sexual abuse.

The $22.4 million ‘One Talk at a Time’ campaign is targeted at adults who play an active role in the lives of children and young people and encourages them to have ongoing, proactive and preventive conversations about child sexual abuse. Based on significant research and testing ‘One Talk at a Time’ demonstrates the power that…

Read more: The Australian Government launches national campaign to prevent child sexual abuse.
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We want to empower Australia to

RECOGNISE | REACT | REPORT child abuse

Contact one of our partners if you want to stand with us.